The John Deere Way : Performance that Endures

The John Deere Way : Performance that Endures

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Book Description
The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company’s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes—and how to achieve it—The John Deere Way is the only way.

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As many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by delivering superior quality products built with time-tested values. For 150 years, these values have guided John Deere from a small tractor and farm equipment manufacturer to a famous American brand with social cache and a diverse array of products. The John Deere Way shares the management principles and values that have made John Deere one of the most respected and successful brands in America, including the ten core secrets every business leader should take to heart:

I will not put my name on a product that does not have in it the best that is in me.
If we don't improve our products, others will make them in our place.
Always maintain integrity.
Concentrate on areas where you have a clear competitive advantage.
It is more important in business to listen than to lead.
It is more valuable to link than to leverage.
It is better to be lean than laden.
In a rigorously competitive market, virtue is necessary for sustained value creation.
It is important to build a business as great as your products.

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The John Deere Way : Performance that Endures

The John Deere Way: Performance that Endures,David Magee,John Wiley & Sons,0471706442,1804-1886,Agricultural Machinery,Agricultural machinery industr,Agricultural machinery industry,Agriculture - General,Business & Economics,Business / Economics / Finance,Business/Economics,Corporate & Business History - General,Corporate & Business History - Strategies,Deere & Company,Deere, John,,General,History,History Of Specific Companies,Leadership,Management - General,United States,Business & Economics / General,Sales & marketing

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