Customer-Centered Reengineering: Remapping for Total Customer Value

Customer-Centered Reengineering: Remapping for Total Customer Value

Editorial Reviews
Book Description
This customer-driven approach to reengineering is essential for organizations wanting to develop and increase customer loyalty. Customer Centered Reengineering is a tested framework for realigning strategy, structure, and systems around the customer, this book shows how to: integrate customer's needs with reengineering efforts; initiate and lead the reengineering effort by embracing the 7 C's: closeness, clarity, courage, creativity, competencies, commitment, and consistency.

Customer-Centered Reengineering: Remapping for Total Customer Value,Edwin T., Jr. Crego,Peter D. Schiffrin,Irwin Professional Publishing,0786302984,Business / Economics / Finance,Business/Economics,Consumer satisfaction,Corporate reorganizations,Customer Service,Entrepreneurship,Marketing - General,Organizational change,Reengineering (Management),Structural Adjustment

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