Just Don't Do It!: Challenging Assumptions in Business
Editorial Reviews
Book Description
Managers everywhere have had it up to their necks with cutting-edge theories and trends that tell them what they must do to streamline business functions, build market share, and boost productivity. This potent antidote to management theory overload tells them exactly what not to do so they can succeed in both the short and long term. Puzzled? it's quite simple. The authors, consultants specializing in change management, have relentlessly combed through today's most hyped management theories, trends, and advice. They've kept the tactics proven to work in the real business world and discarded the rest. The result? A realistic guide that shares proven programs and methods managers can actually use to meaningfully improve their bottom line and market positioning. Just Don't Do It does much more than debunk some of today's most hyped management theories and trends. It serves up a spicy mix of caustic comments on management theory overload, interviews, and insider anecdotes from top CEOs and managers at IBM, Kraft, Sprint and other top companies that reveal how to automatically improve results with little effort and realistic investment. Contrarian in perspective, controversial in its conclusions, Just Don't Do It! help results-hungry managers to implement successful changes by eliminating bad business practices and substituting proven, positive ones.
Just Don't Do It!: Challenging Assumptions in Business,Joel Brandon,Daniel Morris,Mcgraw-Hill,0070431841,Business & Economics,Business / Economics / Finance,Business/Economics,Decision making,Development - Business Development,Entrepreneurship,Management,Organization Development,Organizational change,Structural Adjustment
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