Corporate Creativity: How Innovation and Improvement Actually Happen
Editorial Reviews
Amazon.com
Alan G. Robinson and Sam Stern, university professors who have served as advisors on creativity to organizations around the world, believe that the proper combination of imagination and originality is what really pumps life into a company. In Corporate Creativity: How Innovation and Improvement Actually Happen, they cite numerous examples of its place in celebrated corporate success stories and suggest various ways that other firms can harness it. Focusing on six elements they see as essential to the process, the authors show how virtually any institution can work to encourage creativity within its ranks.
Philip Crosby, author of Quality is Free and The Absolutes of Leadership
I thought I understood creativity and its processes, but Corporate Creativity gave me a whole new insight. I recommend it for pleasure as well as for serious reading.
Corporate Creativity: How Innovation and Improvement Actually Happen
Corporate Creativity: How Innovation and Improvement Actually Happen,Alan G. Robinson,Sam Stern,Berrett-Koehler Publishers,1576750094,Business & Economics,Business / Economics / Finance,Business/Economics,Corporate & Business History - Strategies,Creative ability,Creative ability in business,Development - Business Development,Entrepreneurship,Management,Management - General,Organization Development,Organizational learning,Technological innovations
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