Essential Law for Marketers (Chartered Institute of Marketing (Paperback))
Editorial Reviews
Review
A seminal work on the subject.
Raoul Pinnell, VP Global Brands & Communications, Shell International Petroleum Company
Essential reading for all marketers and indeed for all general managers.
Sir Paul Judge, Judge Institute of Management, Cambridge University
This book is not only relevant but easy to read and use. No marketing practitioner working in Britain should be without [it].
Dr Rafael Gomez, Interdisciplinary Institute of Management, London School of Economics
a must for all marketers. How many times have you heard that and then been disappointed with your purchase? This book will not disappoint.
John Ling, Marketing Business July/Aug 02, CIMA.
Review
A seminal work on the subject.
Raoul Pinnell, VP Global Brands & Communications, Shell International Petroleum Company
Essential reading for all marketers and indeed for all general managers.
Sir Paul Judge, Judge Institute of Management, Cambridge University
This book is not only relevant but easy to read and use. No marketing practitioner working in Britain should be without [it].
Dr Rafael Gomez, Interdisciplinary Institute of Management, London School of Economics
a must for all marketers. How many times have you heard that and then been disappointed with your purchase? This book will not disappoint.
John Ling, Marketing Business July/Aug 02, CIMA.
Essential Law for Marketers (Chartered Institute of Marketing (Paperback))
Essential Law for Marketers (Chartered Institute of Marketing (Paperback)),Ardi Kolah,Butterworth-Heinemann,0750655003,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business Law,Business/Economics,Marketing - General,England,English law: commercial law,Law / Business,Sales & marketing,Wales
English Books:
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