Editorial Reviews
Book Description
For true innovation, you may need to think outside the box-and outside the company.
Innovation is vital to the success of an organization. But often, "GroupThink" and "ExpertThink" stifle new ideas. This book presents the idea of using outsiders-people who are not a permanent part of a particular group or constrained by its preconceptions-to stimulate innovation. They may be employees from other parts of the company, consultants, or even people borrowed through "swaps" with other, noncompeting companies. These outsiders share three characteristics:
* related expertise: knowledge without the burden of "the way we've always done it" * renaissance tendencies: varied interests and experiences, with the ability to put ideas together in new and useful combinations * psychological distance: they are not tied to the hierarchy of the group, making it easier to propose unpopular ideas
Outsiders can help defeat the kind of thinking that can overcome teams and kill true innovation. The author reveals how to find and work with the right people and shows, through fascinating real-world examples, the huge difference they can make.
About the Author
Cindy was an Innovation Strategist for Intel Corporation until early 2006 when she founded Zero-G, LLC, an innovation and insight-stimulation firm. She has 20 years of experience in senior business and marketing management roles for consumer product and technology companies including Intel, Ralston Purina Company, and Eveready Battery Company.
The Innovation Killer: How What We Know Limits What We Can Imagine... And What Smart Companies Are Doing About It,Cynthia Barton Rabe,AMACOM,0814408834,Business & Economics,Business / Economics / Finance,Business/Economics,Creative ability in business,Creative thinking,Decision Making & Problem Solving,General,Problem solving,Structural Adjustment,Management & management techniques
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