New Ideas About New Ideas: Insights on Creativity from the World's Leading Innovators
Editorial Reviews
Book Description
A one-of-a-kind glimpse into the essence of creativity, with inspiring insights from some of the world's most creative minds.
In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people--from architect Frank Gehry to physicist Brian Greene--White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.
Book Info
A one of a kind glimpse into the essence of creativity, with inspiring insights from some of the world's most creative minds. Offers a fresh, lively, and inspiring perspective on innovation. Softcover.
New Ideas About New Ideas: Insights on Creativity from the World's Leading Innovators
New Ideas About New Ideas: Insights on Creativity from the World's Leading Innovators,Shira P. White,G. Patton Wright,Perseus Books Group,0738207802,Business & Economics,Business / Economics / Finance,Business/Economics,Businesspeople,Creative ability in business,General,Interviews,Organizational change,Structural Adjustment,Technological innovations,Business & Management
English Books:
Recommended Books