Managing Services Marketing : Text and Readings (Dryden Press Series in Marketing)

Managing Services Marketing : Text and Readings (Dryden Press Series in Marketing)

Editorial Reviews
Book Info
Designed for an advanced MBA course in the marketing of services & for executive programs geared to managers in service firms.

About the Author
John E.G. Bateson is a Group Chief Executive Office of SHL Group plc, and was previously with the Gemini Group as a Senior Vie-President and Practice Leader in Gemini Consulting. He was Associate Professor of Marketing at the London Business School, England, and a visiting associate professor at the Stanford Business School. Prior to teaching, he was a brand manager with Lever Brothers and marketing manager with Philips.

Dr. Bateson holds an undergraduate degree from Imperial College, London, a master's degree from London Business School, and a Ph. D. in marketing from the Harvard Business School. He has published extensively in the services marketing literature, including the Journal of Marketing Research, Journal of Retailing, Marketing Science, and Journal of Consumer Research. He is also the author of Managing Services marketing: Text and Readings (Dryden) and Marketing Public Transit: A Strategic Approach (Praeger).

Dr. Bateson was actively involved with the formation of the services division of the American Marketing Association. He served on the Services Council for four years and has chaired sessions of the AMA Services Marketing Conference. He also serves on the steering committee of the Marketing Science Institute. Dr. Bateson consults extensively in the services sector.

Managing Services Marketing : Text and Readings (Dryden Press Series in Marketing),John E.G. Bateson,South-Western College Pub,0030225191,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Management,Marketing,Marketing - General,Marketing Management,Organizational Behavior,Production & Operations Management,Service Industries Management,Service industries,Business & Economics / Marketing / General,Customer services,Sales & marketing management

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