Marketing Scales IV : Organizational Behavior (Marketing Scales Series)
Editorial Reviews
Book Description
This updated version provides all new uses of previously developed scales in consumer behavior that appeared between 1998 and 2001. The authors presents scales along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher.
About the Author
Dr. Gordon C. Bruner II (also known as Skip) is Professor of Marketing and Director of the Office of Scale Research at Southern Illinois University Carbondale. He received his B.B.A. and M.S. degrees in Marketing from Texas A&M University and a Ph.D. in marketing from the University of North Texas. In addition to being the lead author on the first three volumes of this series of handbooks, he has published articles in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Retailing, the Journal of Advertising Research, the Journal of Marketing Education, the Journal of Business Research, and many other journals and conference proceedings. Dr. Karen E. James is Associate Professor of Marketing in the Management and Marketing Department at Louisiana State University, Shreveport. She received her Bachelor's degree in public relations and radio and television production from Purdue University and her MBA and D.B.A. from Southern Illinois University-Carbondale. Prior to her present position, James taught marketing courses at the University of New Orleans and Southern Illinois University. In addition to scaling and measurement, her research interests include creative advertising visual strategies, marketing education, negative advertising and health care/services marketing. James has authored or co-authored multiple academic articles and proceedings. Dr. Gordon C. Bruner II (also known as Skip) is Professor of Marketing and Director of the Office of Scale Research at Southern Illinois University Carbondale. He received his B.B.A. and M.S. degrees in Marketing from Texas A&M University and a Ph.D. in marketing from the University of North Texas. In addition to being the lead author on the first three volumes of this series of handbooks, he has published articles in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Retailing, the Journal of Advertising Research, the Journal of Marketing Education, the Journal of Business Research, and many other journals and conference proceedings.
Marketing Scales IV : Organizational Behavior (Marketing Scales Series),II, Gordon C. Bruner,Karen E. James,Paul J. Hensel,South-Western Educational Pub,0324312369,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Behavior - General,Marketing - Research,Marketing Research,Organizational Behavior,Organizational Behavior In Business,Business & Economics / Marketing / General,Market research,Organizational theory & behaviour,Research methods: general
English Books:
Recommended Books