Corporate Reputation and Competitiveness
Editorial Reviews
Review
The authors present a strategic framework for reputation management, concrete indications for the drivers of success and failure in this very important field and some very interesting case studies. What convinces me most is their special approach in measuring Corporate Personality from different stakeholder perspectives and in using this approach for both new theory development and concrete recommendations for practice. Dr. Klaus-Peter Wiedmann, University of Hannover, Germany.
There is a lot of hype about the importance of protecting and promoting a company's reputation, but much of it is based on woolly thinking and insubstantial evidence. The work of this research group is helping to put that right. Paul R. Jackson, Centre for Corporate Communications, Manchester School of Management, UMIST, UK.
The reputation community of firms and academic researchers is growing. We need books such as this to help us to understand what is a difficult but exciting area to manage. Dr. Cees B.M. van Riel, University of Rotterdam, The Netherlands.
Book Description
Presents the case for reputation as a strategic tool for organizations in the 21st century. Demonstrates how improving reputation has been proven to increase sales growth at five percent.
Corporate Reputation and Competitiveness
Corporate Reputation and Competitiveness,Gary Davies,Rosa Chun,Rui Vinhas da Silva,Stuart Roper,Routledge,041528743X,Brand name products,Business & Economics,Business / Economics / Finance,Business/Economics,Corporate & Business History - General,Corporate image,Corporations,Entrepreneurship,Management,Organizational Behavior,Public Relations,Business & Economics / Organizational Behavior,Business strategy,Sales & marketing
English Books:
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