Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto (Suny Series, Human Communication Processes)

communication best practices at dell, general electric, microsoft, and monsanto (suny series, human communication processes)

more information about Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto (Suny Series, Human Communication Processes)

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto (Suny Series, Human Communication Processes)

Editorial Reviews
Book Description
Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto. --This text refers to the Hardcover edition.

From the Back Cover
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice. --This text refers to the Hardcover edition.

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto (Suny Series, Human Communication Processes)

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto (Suny Series, Human Communication Processes),Donald P. Cushman,Sarah Sanderson King,William C. Adams,Ted J. Smith III,State University of New York Press,0791457400,Benchmarking (Management),Business & Economics,Business / Economics / Finance,Business Communication - General,Business/Economics,Communication in organizations,Information Management,Leadership,Management - General,Organizational Behavior,Business communication & presentation

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