Bottom Line Competitive Intelligence
Editorial Reviews
Review
“Here are the essential tools for selecting the right kind of competitive intelligence and assesing its contribution to a company's financial performance.”–
“...This book provides the tools and techniques to better understand what type of CI to use, and then shows where and how that CI can contribute to the bottom line....This is a highly insightful book and excellent reading for the more experienced CI professional. I highly recommend it to not only CI professionals, but also planning executives and product, brand, and category managers--in fact, anyone who is serious about developing a CI process that will keep their company one step ahead of the competition.”–
Book Description
Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance.
Bottom Line Competitive Intelligence
Bottom Line Competitive Intelligence,John J. McGonagle,Carolyn M. Vella,Quorum Books,1567205054,Business & Economics,Business / Economics / Finance,Business intelligence,Business/Economics,Leadership,Management - General,Organizational Behavior,Business & Economics / Management,Business competition,Business strategy,Management & management techniques
English Books:
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