The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand

The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand

Editorial Reviews
Book Description
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the
implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand,Majken Schulz,Mary Jo Hatch,Mogens Holten Larsen,Oxford University Press, USA,0198297793,Advertising & Promotion,Brand name products,Business & Economics,Business / Economics / Finance,Business communication,Business/Economics,Corporate image,Corporations,Organizational Behavior,Public Relations,Business & Economics / Organizational Behavior,Business | Management | Organizational Development,Organizational theory & behaviour,Sales & marketing

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