Editorial Reviews
Book Info
(Pearson Education) Presents a new approach to motivation, based on recent research. Reveals insights into what really motivates people and the steps needed to stimulate the motivation of customers and employees. For managers and business owners interested in creating a highly motivated business environment.
From the Back Cover
In our fast-moving new world of the Internet, e-commerce, and all things electronic, there is a great danger that we may lose site of the essential questions:
* How do we motivate our customers?
* How do we motivate our employees?
* How do we motivate ourselves?
The Stimulus Factor breaks fresh ground in answering these all-important questions and presents a radically new approach to the theory and practice of motivation for the start of this millennium. Based on research interviews with 1,000 people, from call center staff to Sir Richard Branson, the book reveals that motivation can only occur in response to a specific set of stimuli. This is "The Stimulus Factor." In other words, a stimulus must be factored into any motivational process. Written in a highly readable way, the book presents the practical steps needed to stimulate the motivation of customers and employees, as well as ourselves.
Stimulus Factor, The
Stimulus Factor, The,David Freemantle,Financial Times/Prentice Hall,0273649949,Business & Economics,Business / Economics / Finance,Business/Economics,Entrepreneurship,Executive Management,Human Resources & Personnel Management,Management - General,Organizational Behavior,Organizational Behavior In Business
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