Editorial Reviews
Book Description
This new edition, like the first, is designed to help school librarians and learning center specialists develop solid public relations strategies. Step-by-step strategies in public relations are developed within the framework of seven basic categories. The authors have added material on bilingualism, multilingualism, geography, ethics, literacy, fitness and health, life transitions and crisis control, child abuse, and image building.
About the Author
Rita Kohn, Adjunct Professor, Indiana University School of Journalism, Indianapolis; PR specialist; and author of six books and ten produced plays, is coordinating the multi-state/NEH award-winning project, "Always A River." Krysta Tepper, Marketing Coordinator, Bloomington Public Library, IL and editor of the library's "Business Connection" and "News & Reviews," conducts workshops on public relations for librarians. Kohn and Tepper co-authored "You Can Do It: A PR Skills Manual for Librarians" (Scarecrow, 1981).
Have You Got What They Want?,Kohn Rita ,Scarecrow Press,0810823594,Education / Teaching,General,Library & Information Science,Media programs (Education),Public relations,Reference,School Libraries,Language Arts & Disciplines / Library & Information Science,Library, archive & information management,Personnel & human resources management
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