Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing)
Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing)
Editorial Reviews
Jagdish N. Sheth, PhD, Charles H. Kellstadt Professor of Marketing, Emory University
"FINALLY, there is a scholarly book on internal employee relationship management."
Leonard L. Berry, PhD, Distinguished Professor of Marketing and M. B. Zale Chair of Retailing and Marketing Leadership, Texas A&M University
"Will further efforts to market more effectively to employees so that they will market more effectively to their customers."
Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing)
Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing),Michael D. Hartline,David Bejou,Haworth Press,0789024608,Business & Economics,Business / Economics / Finance,Business/Economics,Human Resources & Personnel Management,Job satisfaction,Management,Marketing,Marketing - General,Organizational commitment,Personnel management
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