Inspiration : Capturing the Creative Potential of Your Organization

Inspiration : Capturing the Creative Potential of Your Organization

Editorial Reviews
Book Description
This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

Inspiration : Capturing the Creative Potential of Your Organization,Nicholas Ind,Cameron Watt,Palgrave Macmillan,1403920583,Business & Economics,Business / Economics / Finance,Business/Economics,Corporate culture,Creative ability in business,Decision Making & Problem Solving,Management - General,Organizational Behavior,Business & Economics / Management,Personnel & human resources management

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2. International Human Resource Management : A Critical Text (Management, Work and Organisations)
3. Leading Your Team: How to Involve and Inspire Teams (People Skills for Professionals Series)
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6. Managing Workplace Stress : A Best Practice Blueprint (CBI Fast Track)
7. Mastering Virtual Teams: Strategies, Tools, and Techniques That Succeed
8. Mental Coaching: Utilizing Neuro-Linguistic Programming for Better Quality of Work Life, Job Performance, and Lasting Behavioral Change
9. Model Security Policies
10. Money Isn't All That Matters

English Books

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