From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

Editorial Reviews
Amazon.com
What do you do if you're running the worst airline in the country,one that customers hate and that's been through Chapter 11 twice in the last 10 years? If you're lucky, you'll call Gordon Bethune. Before Bethune arrived, Continental had been ravaged by the likes of Frank Lorenzo and airline deregulation--it was considered the laughingstock of the airline industry in the United States. Under Bethune's leadership, Continental turned itself around to become one of the most respected and reliable airlines in the industry. From Worst to First describes how Bethune, with a lot of luck and the right combination of people, was able to transform Continental from an also-ran into an award-winning company. --Harry C. Edwards

The Wall Street Journal
Readers will get a lift from Gordon Bethune's 'From Worst to First.'

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback,Gordon Bethune,Scott Huler,John Wiley & Sons Inc,0471248355,Air Transportation,Airlines,Aviation - Commercial,Business & Economics,Business / Economics / Finance,Business/Economics,Case studies,Corporate & Business History,Corporate turnarounds,Executive Management,Management,Management - General,Motivational,United States,Aerospace & air transport industries,Management & management techniques,Personnel & human resources management,Production & quality control management

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English Books

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