Working Wisdom : Capturing Employee Insights Through Focus Group Research

Working Wisdom : Capturing Employee Insights Through Focus Group Research

Editorial Reviews
Book Description
This 92-page guidebook helps professionals use the focus group experience to uncover the attitudes behind employees' viewpoints and turn this information into effective programs that help the company achieve its goals.

Working Wisdom is written specifically for professionals in internal communications, human resources, training, corporate communications, organizational development, and change management.

The guidebook spells out the steps for leading employee focus groups. It contains examples, case studies, practical tips, and learning exercises.

Working Wisdom : Capturing Employee Insights Through Focus Group Research,Kim Gavagan,Joe DeLuccia,Alison Davis,Davis & Company,0971306109,Business,Business & Economics,Business & Economics / Business Communication,Business & Economics / Human Resources & Personnel Management,Business Communication,Communication,Communication In Business,Employee participaiton,Employees,Focused group interviewing,Human Resources & Personnel Management

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