Editorial Reviews
Book Description
Beyond Free Coffee and Donuts provides today's training and development professional with creative and effective ways to capture the attention of an increasingly overtaxed learner audience. This is not just a book of quick tips and techniques to help trainers fill empty seats, but offers a more valuable brand of advice on how to get the right learner in those seats.
About the Author
Sophie Oberstein has been the employee development manager for the City of Redwood City, California, since August 2001. Previously, Oberstein founded and managed Targeted Training Solutions, a consulting firm that designed engaging and effective customized training interventions for national and global organizations. In addition, Oberstein has been a presentation coach and a training manager for Citibank's retail bank in the New York marketplace.
Oberstein holds a master's degree in HR management and postgraduate certification in training and development. She has been an instructor for the master's degree of business administration program at Drexel University in Philadelphia, Pennsylvania, and in the certificate program at Mercer County Community College in Princeton, New Jersey.
She is an extensively published author; her publications include an Info-line on making your training design more creative, an article in T&D about maintaining your learners' enthusiasm, and a strategic HR audit in the Jossey-Bass 1999 Annual. She is a past president of ASTD's greater Philadelphia chapter. She can be reached at 650-780-5956
Jan Alleman has more than 25 years' experience in marketing. Her organization, London Road Design, was founded in 1992 and has won numerous awards for design excellence. For the past decade, London Road has designed for and counseled clients on a wide range of projects, creating innovative or evolutionary marketing solutions to their challenges. Alleman can be reached at 650-566-0100 or jan@londonroad.com.
Beyond Free Coffee & Donuts,Sophie Oberstein,ASTD,1562863169,Business & Economics,Business / Economics / Finance,Business/Economics,Employee Training And Development,Employee training personnel,Employees,Marketing,Marketing +,Marketing - General,Professions,Training,Training of,Personnel & human resources management
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