Corporate Legends and Lore: The Power of Storytelling As a Management Tool

Corporate Legends and Lore: The Power of Storytelling As a Management Tool

Editorial Reviews
Book Description
Corporate Legends and Lore examines the role of storytelling in organizations, and its capacity to strengthen the culture and spirit of the workplace. The stories people tell can be positive and inspiring or negative and destructive to the future of a business and the people who work in it. Either way, stories are a driving force that can help to shape your organization's destiny. This book describes how to use stories in organization to produce positive results.

About the Author
Peg C. Neuhauser is the founder and president of PCN Associates, a highly successful management consulting company. Trained in sociology and organizational psychology, she has brought a fresh perspective to solving problems for such clients as CNA, Glaxo Wellcome, CNA, and American Airlines. She is also the author of the highly acclaimed book, Tribal Warfare in Organizations.

Corporate Legends and Lore: The Power of Storytelling As a Management Tool,Peg C. Neuhauser,Mcgraw-Hill,0070463263,Business / Economics / Finance,Business/Economics,Communication in management,Communication in organizations,Corporate Culture,Leadership

English Books:

1. Creating a Learning Culture : Strategy, Technology, and Practice
2. Crisp: Putting Diversity to Work : How to Sucessfully Lead a Diverse Workforce (50-Minute Book)
3. Current Practices in Stock Option Plan Design
4. Dancing Naked: Breaking Through the Emotional Limits That Keep You from the Job You Want
5. Developing Positive Assertiveness (Fifty-Minute Series)
6. Distance Training : How Innovative Organizations are Using Technology to Maximize Learning and Meet Business Objectives
7. Drug Testing : Issues and Options
8. Emerging Needs and Opportunities for Human Factors Research
9. Employee-Driven Systems for Safe Behavior : Integrating Behavioral and Statistical Methodologies (Industrial Health & Safety)
10. Energize Your Audience: 75 Quick Activities That Get them Started, and Keep Them Going

English Books

Recommended Books

1. Church of The Holy Sepulchre
2. Assorted Foxtrot
3. Competition, Efficiency, and Welfare : Essays in Honour of Manfred Neumann
4. Electricity Deregulation : Choices and Challenges
5. Effective Safety and Health Training
6. Environmental Pollution and Plant Responses
7. Encyclopedia of Emulsion Technology
8. Interaction of Photons and Neutrons With Matter: An Introduction
9. Gods and Monsters : A Novel
10. Fibromyalgia: Up Close & Personal
11. Dogs And All About Them
12. Gardens Of The Spirit: Create Your Own Sacred Spaces
13. France, the United States, and the Algerian War
14. Eureka! : The Birth of Science
15. Fighting Power : How To Develop Explosive Punches, Kicks, Blocks, And Grappling