Guts : 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
Editorial Reviews
Book Description
"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read."
—Forbes
In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective.
Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America.
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What do you do with a book that' s filled with controversial, counterintuitive, and downright contrarian statements that stand conventional wisdom on its ear and claim, lightheartedly, to be immutable " laws of business?" If the author is Robert Lutz, you read the book very carefully, probably several times, learn all of the " laws" by heart, and follow them to the letter every chance you get. You also find yourself laughing out loud, shaking your head in wonder, and nodding in agreement. Revised and updated, this is a maverick' s primer on the business philosophy that revolutionized Chrysler and is now powering dramatic new product development at General Motors. In it, Lutz reexamines his iconoclastic maxims to see how they have withstood the test of time. With hard evidence, hilarious anecdotes, and his characteristic frankness, the high-flying chairman of GM North America challenges his own contention that businesses should deliberately construct a " schizophrenic" corporate culture that combines rock-solid financial controls with a highly creative, no-holds-barred product development process.
--This text refers to the
Digital
edition.
Guts : 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
Guts : 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time,Robert A. Lutz,John Wiley & Sons,0471463221,Automobile Industries (Economic Aspects),Automobile industry and trade,Business & Economics,Business / Economics / Finance,Business/Economics,Chrysler Corporation,Corporate & Business History - General,Executive Management,Industries - Automobile Industry,Industries - General,Lutz, Robert A,Management,Management - General,Success in business,United States,Business & Economics / Corporate History,Personnel & human resources management
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