The Loyalty Advantage: Essential Steps To Energize Your Company, Your Customers, Your Brand

The Loyalty Advantage: Essential Steps To Energize Your Company, Your Customers, Your Brand

Editorial Reviews
Book Description
Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty.

Filled with practical tips and proven strategies, the book shows readers how to:
* create an environment that inspires passion for the brand and company loyalty
* encourage employees to help craft and become invested in the company's vision and values
* translate organizational values into superior products, customer service, and corporate profits

Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results.

About the Author
Dianne Michonski Durkin (Portsmouth, NH) is the president and founder of The Loyalty Factor, LLC, a New Hampshire-based training and consulting firm specializing in loyalty whose clients include IBM Lotus, Kodak, Honeywell, Monster.com, and others.

The Loyalty Advantage: Essential Steps To Energize Your Company, Your Customers, Your Brand,Dianne M. Durkin,AMACOM,0814408176,Business & Economics,Business / Economics / Finance,Business/Economics,Employee loyalty,Employee motivation,Human Resources & Personnel Management,Interpersonal communication,Marketing - General,Organizational commitment

English Books:

1. The Manager's Guide to Preventing a Hostile Work Environment : How to Avoid Legal Threats by Protecting Your Workplace from Harassment Based on Sex, Race, Age...
2. The Power of Inclusion : Creating a Culture of Development to Unlock the Potential and Productivity of Your Workforce
3. Tomorrow's HR Management : 48 Thought Leaders Call for Change
4. Training and Development: Enhancing Communication and Leadership Skills
5. Training Design Basics (ASTD Training Basics)
6. Training the Active Training Way : 8 Strategies to Spark Learning and Change (Active Training Series)
7. Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning
8. Transfer of Training: Action-Packed Strategies to Ensure High Payoff from Training Investments
9. Ultimate Rewards: What Really Motivates People to Achieve (Harvard Business Review Book Series)
10. Voices of Diversity: Real People Talk About Problems and Solutions in a Workplace Where Everyone Is Not Alike

English Books

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