Editorial Reviews
Book Description
This best-selling book presents a balanced view of business-the strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers.
From the Back Cover
This best-selling book presents a balanced view of business-the strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers.
Business Today (10th Edition)
Business Today (10th Edition),Michael H. Mescon,Courtland L. Bovee,John V. Thill,Prentice Hall,0130912638,Business,Business & Economics,Business / Economics / Finance,Career/Job,Careers - General,Development - Business Development,Management,Management - General,United States,Business & Economics / Human Resources & Personnel Management
English Books:
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