Editorial Reviews
Review
"The power to frame issues, influence the terms of the discussion, and help people understand opportunities and challenges is a recognized leadership capability. The Art of Framing is a practical primer on framing issues to manage meaning." —Nancy Burgas, district manager, Executive Development, AT&T
Book Description
Learn the language of persuasion
How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.
The Art of Framing : Managing the Language of Leadership (Jossey-Bass Business and Management Series)
The Art of Framing : Managing the Language of Leadership (Jossey-Bass Business and Management Series),Gail T. Fairhurst,Robert A. Sarr,Jossey-Bass,0787901814,Business & Economics,Business / Economics / Finance,Business/Economics,Communication In Business,Communication in management,Interpersonal communication,Leadership,Leadership In Business,Business & Economics / General,Business communication & presentation,Organizational theory & behaviour,Personnel & human resources management
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