Hollywood's Overseas Campaign : The North Atlantic Movie Trade, 1920-1950 (Cambridge Studies in the History of Mass Communication)

Hollywood's Overseas Campaign : The North Atlantic Movie Trade, 1920-1950 (Cambridge Studies in the History of Mass Communication)

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Book Description
Hollywood's Overseas Cammpaign is a history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920-1950. Written in three parts, the book shows how well organized and effective the American industry was overseas, addressing Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply.

Hollywood's Overseas Campaign : The North Atlantic Movie Trade, 1920-1950 (Cambridge Studies in the History of Mass Communication),Ian Jarvie,Kenneth Short,Garth Jowett,David Culbert,Cambridge University Press,0521415667,Canada,History,Marketing,Mass Media - General,Media Studies,Motion Picture Industry,Motion pictures,Motion pictures, American,Movie/Tv Tie-Ins,Technology & Industrial Arts,Telecommunications,United States,Films, cinema,Motion pictures, American--Marketing,Performing Arts / Mass Media

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