New Perspectives on Retailing and Store Patronage Behavior : A Study of the Interface Between Retailers and Consumers (International Studies in Entrepreneurship)
New Perspectives on Retailing and Store Patronage Behavior : A Study of the Interface Between Retailers and Consumers (International Studies in Entrepreneurship)
Editorial Reviews
Book Description
Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at suitable intervals the behavior of retailers and consumers in the modern marketplace. New Perspectives on Retailing and Store Patronage Behavior provides the reader with an in-depth understanding of the interface between retailers and consumers. The book includes several core areas:
-consumer choice factors,
-quality and value,
-store image,
-retail competition,
-location,
-modern quantitative techniques including LISREL and hierarchical Bayes modelling,
-future perspectives.
Book Info
Provides an in-depth discussion on the interface between retailers and consumers. Covers such topics as consumer choice factors, quality and value, store image, retail competition, location, and future perspectives. For postgraduates.
New Perspectives on Retailing and Store Patronage Behavior : A Study of the Interface Between Retailers and Consumers (International Studies in Entrepreneurship),Torben Hansen,Hans Stubbe Solgaard,Springer,1402079540,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Behavior - General,Consumer behavior,Denmark,Economics - General,Grocery trade,Marketing - General,Marketing - Research,Purchasing & Buying,Retail trade,Supermarkets,Business & Economics / Economics / General,Market research
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