Creating Demand Driven Supply Chains: How to Profit from Demand Chain Management
Editorial Reviews
Book Description
In order to maximise profit supply chains must become "demand" driven and this book offers practical advice on this new demand chain and how to use it to gain competitive advantage.
Focusing on the dynamic nature of demand, the linkages between consumer preferences and product profitability, the collaboration between retailers and suppliers in the chain, and the analytics used to comprehensively assess market and product values, the demand chain is becoming the focal point for firms seeking immediate business returns. An acceptance of this new demand chain helps firms understand the performance of their consumers and their product portfolio and offers the immediate benefits of better collaboration, reduced inventories, increased sales and improved forecast accuracy. This improved intelligence will help firms analyse and create demand in order to ensure the right products are produced in the right quantities at a profit maximising price.
The book comprehensively covers the strategic and operational side of demand chains, including a description of the key business processes within the chain.
Creating Demand Driven Supply Chains: How to profit from Demand Chain Management will provide managers with the tools and techniques necessary to re-think their supply chains and transform them into demand driven chains.
About the Author
Dr. Jim Langabeer II is the Senior Vice President of Global Services with Demantra Inc.
Jeff Rose is Vice President of Global Marketing at Demantra Inc.
Creating Demand Driven Supply Chains: How to Profit from Demand Chain Management,Rose,Langabeer,1902375955,Forecasting
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