Managing the Demand Chain

Managing the Demand Chain

Editorial Reviews
Book Description
A proven,innovative approach to meeting customer demand

Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand chain approach to differentiate their value offerings and delight their customers.

The authors introduce three exciting new demand chain tools. "Demand breakpoint" identifies the point where value is significantly changed by operations; "value offering point" or VOP is the catalyst to demand chain activity; and "microcosms" executes demand chain strategies. The authors show managers how to use these tools to implement technology solutions that drive top performance.

Special features of Managing the Demand-Supply Chain include:

• The best thinking from acknowledged leaders in the field
• An extended case study of Nokia's successful demand chain management implementation
• Numerous sidebars detailing real-world implementation issues

Managing the Demand-Supply Chain is an indispensable resource for managers who want to optimize operational effectiveness, spur innovation, and achieve and sustain excellence in exceeding customer expectations.

Book Info
A text setting forth a new model for fulfilling customer demand, combining a innovative technology tools developed to execute demand-supply chain planning with an intensive focus on customer-marketplace demands. Offers numerous related sidebars with real-world implementation issues. DLC: Business logistics.

Managing the Demand Chain

Managing the Demand Chain,William E. Jr. Hoover,Eero Eloranta,Jan Holmström,Kati Huttunen,Wiley,0471384992,Business & Economics,Business / Economics / Finance,Business logistics,Business/Economics,Entrepreneurship,Industrial procurement,Management,Management - General,Marketing - Telemarketing,Materials Management,Purchasing & Buying,Business & Economics / Production & Operations Management,Distribution & warehousing management,Purchasing & supply management

English Books:

1. Managing the Global Supply Chain (Copenhagen Studies in Economics & Management)
2. Managing the Supply Chain : The Definitive Guide for the Business Professional
3. Managing Your Supply Chain Using Microsoft Navision
4. Manufacturing at Warp Speed: Optimizing Supply Chain Financial Performance
5. Manufacturing Data Structures : Building Foundations for Excellence with Bills of Materials and Process Information
6. Manufacturing Operations and Supply Chain Management : The LEAN Approach
7. Merchandise Buying
8. Modeling the Supply Chain
9. Monetary History, Exchange Rates And Financial Markets: Essays In Honour Of Charles Goodhart
10. Outsourcing : A Guide to ... Selecting the Correct Business Unit ... Negotiating the Contract ... Maintaining Control of the Process

English Books

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