Editorial Reviews
Book Description
The ONLY course on how to run a successful promotion or sale! Step-by-step, you'll learn all the elements that make sales work, including: how much you should markdown merchandise; what your store should/ should not look like during sales; how to avoid creating a drop in business after a sale event; which sale names are the best names to use; and how to create a pre-sale buzz and crowds.
About the Author
Rick Segel, CSP (Certified Speaking Professional), a seasoned retailer of 25 years, owned one of New England's most successful independent woman's specialty stores. He is a contributing writer for over 25 national and international publications and a founding member of the Retail Advisory Council for Johnson & Wales University. Rick is the Director of Retail Training for the Retail Association of Massachusetts and is currently serving on the Boards of Directors for five corporations and associations.
Rick is an internationally recognized speaker who has WOWed over 1400 audiences on 3 continents and in 45 states. He has authored five audio programs, two training videos, and three books. Retail Business Kit for Dummies, published by Wiley, Inc., became the #1 selling retail how-to book in the United States in January 2002. Laugh & Get Rich, has been critically acclaimed as a must read for its insightful outlook at our entertainment based society, and has been translated into Japanese, Chinese, and Korean. Rick's newest book, How to Become the Preferred Vendor, is a collection of tips and techniques that help vendors create profitable relationships with retailers. Rick has appeared on over 100 radio and TV shows, including "Chronicle" and the "Sally Jessy Raphael Show."
How to Run a Sale,Rick Segel,Specific House,0967458633,Business & Economics,Business/Economics,Purchasing & Buying,Strategic Planning
English Books:
Recommended Books