Consuming People (Routledge Studies in Consumer Research)
Editorial Reviews
Review
This book provides a provocative, well-grounded, and insightful analysis of the consequences and possibilities of living in a global consumer society. It asks us to take a step back and consider our roles as actors in the theater of contemporary consumer life. Before the curtain falls, readers should find much to applaud.
Russ Belk, N. Eldon Tanner Professor of Business, University of Utah.
Book Description
Consumption, culture, and marketing are the central phenomena of our day. This book reflects the growing interest in consumption and consumer culture in an increasing range of social science disciplines. It reflects the convergence of interest in these areas within the humanities, business, and social sciences. Consuming People looks at people in the act of consumption and consumed by the act of consumption. It examines the evolution of the concept and practice of consumption in modern history and its elevation to great significance in everyday life. The book combines academic analysis with a discussion of the possibilities for consuming people in the future. The authors provide insights into modernity and the contemporary condition that will appeal to a wide range of readers in many disciplines.
Previously only available in hardback.
Consuming People (Routledge Studies in Consumer Research),A. Fuat Firat,Routledge,0415316200,Business / Economics / Finance,Business/Economics,Consumer Behavior - General,General,Purchasing & Buying,Business & Economics / General,Cultural studies,Economic theory & philosophy,Social, group or collective psychology
English Books:
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