Business Marketing Management: A Strategic View of Industrial & Organizational Markets
Editorial Reviews
Book Description
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
--This text refers to the
Hardcover
edition.
About the Author
Michael D. Hutt (Ph.D., Michigan State University) is the Ford Motor Company Professor of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt's teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research focuses on the cross-functional role that marketing managers assume in the formation of strategy. Dr. Hutt's research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. For his 2000 contribution to MIT Sloan Management Review, he received the Richard Beckhard Prize. He is the coauthor of Business Marketing Management (South-Western), now in its eighth edition, and of Macro Marketing (John Wiley & Sons). Thomas W. Speh is the James E. Rees Distinguished Professor of Marketing and Associate Dean of Academic Affairs at the Richard T. Farmer School of Business, Miami University, Ohio. Dr. Speh earned his Ph.D. from Michigan State University. Dr. Speh has published articles in a number of scholarly journals including the Journal of Marketing, Harvard Business Review, Journal of the Academy of Marketing Science, Journal of Business Logistics, and others. He is also the recipient of several teaching awards, including the Effective Educator award from the Miami University Alumni Association. Dr. Speh has served as president of the Warehousing Education and Research Council and is currently the president of the Council of Logistics Management.Prior to his tenure at Miami University, Dr. Speh taught at the University of Alabama and Michigan State University. He is the coauthor of Business Marketing Management (South-Western), now in its eighth edition.
--This text refers to the
Hardcover
edition.
Business Marketing Management: A Strategic View of Industrial & Organizational Markets,Michael D. Hutt,Thomas W. Speh,Dryden Pr,0030206332,Business & Economics,Business/Economics,Economics - General,Finance,Marketing - General
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