Consumer Value; A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

Consumer Value; A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

Editorial Reviews
Book Description
Represents a collaborative effort that begins with an introductory framework by a group of distinguished scholars addressing 8 key types of consumer value, each of which appears to deserve consideration in the analysis of consumer behavior. DLC: Consumer behavior.

Book Info
Represents a collaborative effort that begins with an introductory framework by a group of distinguished scholars addressing 8 key types of consumer value, each of which appears to deserve consideration in the analysis of consumer behavior. DLC: Consumer behavior.

Consumer Value; A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

Consumer Value (Routledge Interpretive Market Research Series),M. Holbrook,Routledge,0415191920,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Behavior,Consumer Behavior - General,Consumers,Marketing - Research,Methodology,Research,Business & Economics / General,Market research

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