Cruising: Guide to Cruise Lines Industry
Cruising: Guide to Cruise Lines Industry
Editorial Reviews
Book Description
This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.
Book Info
Explains cruising, the fastest growing segment of the travel industry, in detail. Covers everything from who cruises and why, to how to successfully market and sell cruises to the public. Softcover. DLC: Ocean travel.
Cruising: Guide to Cruise Lines Industry
Cruising: Guide to Cruise Lines Industry,Marc, Ph.D. Mancini,Delmar Thomson Learning,0766809714,Business & Economics,Business / Economics / Finance,Cruise ships,Finance,General,Industries - Hospitality, Travel & Tourism,Management - General,Ocean travel,Recreation Industries (Economic Aspects),Subjects & Themes - Travel - General,Tourist Trade Management,Travel
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