Ideation : The Birth and Death of Ideas
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Book Description
Have you ever had a great idea? Did you do anything with it? Don’t worry–you are not alone. Most of us have had great ideas but few of us ever do anything about them. Ideation will tell you what to do, how to find out if anyone has thought of it before, how to protect, develop, fund, and market it–regardless of whether it’s business, creative, or scientific in nature, and regardless of whether you are working in a large corporation or at home.
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Douglas Graham, a leading expert in the field of innovation, shows business leaders how to realize step-ahead ideas and Thomas Bachmann, a financial innovator shows how he has put innovative ideas into practice
Ideas are the bedrock foundations of companies. Great companies lead with great ideas, but how do great companies develop those ideas? This book explores the development, processing, and execution of new ideas in modern businesses. With interviews with well-known innovators from diverse fields, Ideation explores how companies can better develop creative ideas and bring them to fruition. Bureaucratic organizations have a natural tendency to suppress new ideas rather than support them; this book offers a methodology for bringing ideas to light and growing them to their full potential.
Douglas Graham (New York, NY) is CEO of IDDEX Corp., a company that develops and provides tools and services to assist enterprises in managing innovation. He also serves on the boards of public companies, private companies and charities, and is a frequent advisor to government and Fortune 500 companies. Thomas T. Bachmann (Nassau, Bahamas) is a leading innovator who has created multibillion-dollar investment company in active and passive investments' field and is the first to create Intellectual Property Portfolios to be traded as equities.
--This text refers to the
Digital
edition.
Ideation : The Birth and Death of Ideas
Ideation : The Birth and Death of Ideas,Douglas Graham,Thomas T. Bachman,John Wiley & Sons,0471479446,Business & Economics,Business / Economics / Finance,Business/Economics,Cognitive Psychology,Creative ability,Creative ability in business,Creativity,Development - Business Development,Executive Management,Finance,Intellectual property,Business & Economics / Development & Growth,Epistemology, theory of knowledge
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